Surround Yourself With Everything Macy’s

Macy's American Icons

May 13, 2015 | Special Event | Keri Hanson
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Macy's 2015 American Icons ad showcasing summer fashion from American Rag in Austin, TX.

From our hallmark 4th of July Fireworks display to our Thanksgiving Day Parade, Macy’s is renowned for inventive and celebratory evocations of American tradition and ingenuity. But few of our initiatives shine a more powerful and festive light on the American spirit of independence, style and creativity than our multi-dimensional American Icons campaign.


Macy's American Icons logo.

Having first launched the campaign in May of 2013 to enhance awareness of the inventive fashion, luminous creators and inspiring landscapes of the United States, Macy’s is bringing the campaign back this year from May 13-July 4.

We can all join in the effort and fuel a sense of national pride by buying and wearing uniquely American clothing and accessories, attending any of the fun and educational in-store events Macy’s is hosting as part of the campaign and posting our own special American experiences on Instagram and Twitter with the hashtag #AmericanSelfie.

Selfless Selfies

Post a photo of your signature style, you with your best pal or you in a favorite place. By sharing your photo and a short message about what makes the person, place or thing an American Icon, you’ll not only be telling your unique story but also supporting Got Your 6, a nonprofit organization that empowers veterans and strengthens communities. Macy’s will donate $1 (up to $250,000) to the group with each use of #AmericanSelfie straight through July 4.

On top of the #AmericanSelfie initiative, on Saturday, May 16 (Got Your Six Saturday), anyone who makes a $3 in-store donation will get a savings pass that will save them 25 percent (exclusions apply, see store for details) on all purchases made that day. The entire $3 contribution will go to Got Your 6. By giving $3 from Sunday, May 17 through Monday, May 25, Macy’s shoppers will get a 15-20 percent discount savings pass.

All-American Fashion With Flare

During the American Icons campaign, Macy’s will showcase warm-weather collections from designers and brands that have long defined American style—Calvin Klein, Tommy Hilfiger, I.N.C. International Concepts, Michael Kors and Sean Jean—along with newer players, Ryan Seacrest Distinction and Thalia Sodi. Macy’s is also debuting an exclusive collection of screen-printed tees for boys, girls and juniors based on Charles M. Schulz’s PEANUTS® comic strip and its legendary gang of characters, including Snoopy and Charlie Brown. Locker Room by Lids will be hitting homeruns during American Icons with its roster of baseball team-themed garb while Finish Line will be pushing things forward with a super-cool collection of sneakers.

Sean John summer 2015 fashion at Macy's.

The iconic Brooklyn Bridge mirrors the urbane fashion of Sean John. Flag Polo-$59.50; Linen Pants-$79.50


From Tommy Hilfiger’s nautical-inspired red, white and blue sportswear and Calvin Klein’s spare and sporty black-and-white outfits to Ryan Seacrest’s dapper suits and Thali Sodi’s boldly-colored dresses, American Icons reflects the breadth of American fashion today.

The all-star product lineup is not limited to clothing and accessories; you’ll also find beauty items that express the country’s diversity and a selection of quintessentially American home accessories from Martha Stewart. A 112-page direct mail book featuring the full merchandise collection is available at

A National Tour-De-Force

The advertising images in the book capture iconic landmarks that share core attributes of the curated fashion within. For example, the sleek, minimalist architecture of New York’s new Whitney Museum of American Art, which serves as a backdrop for Calvin Klein’s designs, has much in common with them.  

You can gain insight into other remarkable places across the country and enrich your sense of its ever-evolving personality through the American Icons campaign’s captivating marketing imagery and local resident profiles. They focus on Serenbe’s heartening take on community and sustainability; Austin’s vibrant music scene and hipster food trucks; Little Havana’s vivid Cuban-tinged flavors, colors and sounds; O’ahu’s sun-soaked beaches and cuisine; and Chinatown San Francisco’s exotic produce markets and shops. Check out the American Icons website to enjoy an armchair travel experience in these fascinating destinations and shop for items that share their defining characteristics.

Marilyn Monroe Romper shown on O'ahu's North Shore in an ad for Macy's 2015 American Icons.

This Marilyn Monroe Romper ($49) captures the easy, breezy outlook of O'ahu's North Shore.


Events That Celebrate Communities

As part of the American Icons campaign, Macy’s is staging shopping parties, fashion shows, designer appearances, music performances, arts and crafts activities, mini makeovers and special discounts in Macy’s stores around the country. In certain locations, customers can get gifts with purchases of a set dollar amount. And, at Camp Macy’s events, kids can enjoy a camp experience indoors through crafts, readings, storytelling, BINGO and snacks.

In addition, multiple stores will present cooking demonstrations given by top chefs, local restauranteurs and dieticians who’ll prepare delectable interpretations of All-American and international dishes. Attendees will have access to new recipes, cooking tips and tricks, great stories and a full belly to boot. A special culinary highlight: The Sizzle Showdown on Saturday, June 6 at the Macy’s Cool Springs in Franklin, TN. Here, six finalists from around the country (who submitted a recipe for a grill dish to the Macy’s Culinary Council) will compete for the annual Macy’s Great American Grilling Guru title, tickets to the 2016 Macy’s 4th of July Fireworks and a $10,000 grand prize. There’ll be plenty of food, fun and music.

Sizzle Showdown logo for Macy's Great American Grilling Guru competition.

The American Icons tagline describes the campaign as “a celebration of the people, places and things we love.” Immerse yourself in any of the experiences Macy’s is offering up and you’re sure to come away with a deeper sense of what makes the country great.