Macy’s beloved Believe letter-writing campaign, benefiting Make-A-Wish®, returns for the 13th consecutive holiday season giving the gift of joy to children with critical illnesses. From late November through Dec. 24th, Macy’s is asking customers of all ages to write letters to Santa and drop them off in stores in Macy’s red Believe Mailbox or submit them online at macys.com/believe. For each letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children’s life-changing wishes across America come true.
The wishes granted through Macy’s Believe campaign can help Make-A-Wish children battling critical illnesses build the hope and strength they need to fight harder and see the impossible become possible. There are thousands of wishes currently waiting to be granted. In addition to mailing your letter to Santa, find writing guides, local wish stories and more at macys.com/believe. Join the conversation on social by tagging #MacysBelieve.
Since 2003, Macy’s has donated more than $122 million to Make-A-Wish, including more than $19 million through its annual Believe campaign, helping grant more than 14,500 wishes and impact more than 2.9 million people, including wish kids and their families, volunteers, community groups, medical professionals and more.
Macy’s Believe campaign seeks to capture the joy and generosity of the holiday season by asking the community to come together to help grant wishes. We are proud of the passion that our colleagues bring to the campaign and grateful to our customers nationwide for turning this program into a holiday tradition and continuously benefitting thousands of children each year through Make-A-Wish.
—Sam Di Scipio, Macy’s senior director of corporate communications, giving and volunteerism.
Each Wednesday, from early November through mid December, select Macy’s locations throughout the country will celebrate the wish of a local Make-A-Wish kid through dedicated Wish Wednesdays. Click here to find a Wish Wednesday event at a store near you.
For more information and resources, visit macys.com/believe—you will find a template for writing a letter to Santa; the wishes of kids with critical illnesses whom you can help by sending a letter to Santa, as well as stories about wishes that have been granted in the past; tools for educators and community leaders to get involved; and a video about how letters to Santa have helped Macy's and Make-A-Wish create transformative wish experiences for kids with critical illnesses.