Macy's Believe campaign

Celebrate the Wonder of Giving at Macy’s with a Letter to Santa


Macy’s beloved Believe letter-writing campaign, benefitting Make-A-Wish®, returns for the 12th consecutive holiday season giving the gift of joy to children with critical illnesses. From now through Dec. 24, 2019, Macy’s is asking customers of all ages to write letters to Santa and drop them off in stores in Macy’s red Believe Mailbox or submit them online at For each letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children’s life-changing wishes across America come true.

The wishes granted through Macy’s Believe campaign can help Make-A-Wish children battling critical illnesses build the hope and strength they need to fight harder and see the impossible become possible. There are thousands of wishes currently waiting to be granted. In addition to mailing your letter to Santa, find writing guides, local wish stories and more at Join the conversation on social by tagging #MacysBelieve.

Since 2003, Macy’s has donated more than $122 million to Make-A-Wish, including more than $19 million through its annual Believe campaign, helping grant more than 14,500 wishes and impact more than 2.9 million people, including wish kids and their families, volunteers, community groups, medical professionals and more.

Macy’s Believe campaign seeks to capture the joy and generosity of the holiday season by asking the community to come together to help grant wishes.  We are proud of the passion that our colleagues bring to the campaign and grateful to our customers nationwide for turning this program into a holiday tradition and continuously benefitting thousands of children each year through Make-A-Wish.
—Sam Di Scipio, Macy’s senior director of corporate communications, giving and volunteerism.

Macy’s Santa Girl Social Media Challenge

On December 1, actress and Macy’s Santa Girl holiday campaign star Brooklynn Prince will kick off a social media challenge on @macys Twitter and Instagram, calling for everyone to write a letter to Santa at Macy’s to help Make-A-Wish! In a fun video post, Brooklynn will show how easy it is to write a letter to Santa online or in-store at Macy’s. She’ll challenge every person to write their letter to Santa and then share the spirit of giving by posting and tagging their friends to do the same.

Wish Wednesdays

Each Wednesday, from November 6 through December 11 (excluding Wednesday, November 27), select Macy’s locations throughout the country will celebrate the wish of a local Make-A-Wish kid through dedicated Wish Wednesdays. Click here to find a Wish Wednesday event at a store near you.

For more information and resources, visit—you will find a template for writing a letter to Santa; the wishes of kids with critical illnesses whom you can help by sending a letter to Santa, as well as stories about wishes that have been granted in the past; tools for educators and community leaders to get involved; and a video about how letters to Santa have helped Macy's and Make-A-Wish create transformative wish experiences for kids with critical illnesses.