STORY at Macy’s, the always-changing, narrative-driven concept store inside 36 Macy’s locations nationwide, kicks off the holiday season with the launch of: “Home for the Holidays.” As an editorial-inspired, living gift-guide, the concept showcases gifting options within home-themed environments.
Running from November 6 through December 31, 2019, the “Home for the Holidays STORY” offers a one-stop destination for everyone on your holiday list! Stylized spaces that correspond to different gift recipients feature more than 900 gifts from 200 small businesses, including items for foodies, lovers of travel, glam treats, tech and DIY kits, pet accessories and more.
For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting! Our special event programming will bring the magic of the season to life helping shoppers enhance their holiday celebrations.
—Rachel Shechtman, STORY founder and Macy’s brand experience officer.
Perfect Gifts for Everyone on Your List
Each section of the ultimate holiday home features merchandise that speaks to a variety of recipients and gift preferences.
You’ll be able to find fun gifts for the party, whether you’re the guest or the host. Options include crafted candles with the delicious scents of your favorite pies; whimsical games that both friends and family can enjoy; and accessories for travel, home and pets.
Glam and comfort gifts, such as cold weather must-haves from Echo, candles from illume and super-soft cashmere socks from iLuxhoused work well for those who deserve to treat themselves.
For someone especially hard to shop for, Home for the Holidays STORY offers everything from grooming kits and tech items to rock music-inspired collectibles and a cocktail kit from Brooklyn’s Hella Bitters.
And finally, for the little ones on your list, there are great space- and science-themed gifts, DIY kits and animal plush toys.
There’s a perfect gift for everyone, even for those who seem to have everything!
Special treats are an essential part of the holiday experience. For the Home for the Holidays theme, STORY at Macy’s joined forces with Kellogg’s Rice Krispies Treats “to further spread our message of love through holiday events,” said Gail Horwood, chief marketing officer Kellogg North America. In all 36 STORY at Macy’s locations, customers can take a break from shopping and decorate their own holiday Rice Krispies Treats to gift to friends or enjoy at their own family celebrations.
The Home for the Holidays Experience at Macy’s Herald Square
At Herald Square, the design of the Home for the Holidays-themed STORY shop offers an immersive experience that takes shoppers on a journey through four different, over-the-top, stylized homes chock full of gifts. Explore a Mid-Century modern kitchen and find gifts for tasteful hosts and hostesses, venture into an ice palace for gifts for those who deserve to treat themselves, step inside a log cabin to discover gifts that will be sure to delight, and follow your inner child into a playroom filled with games and more.
Home for the Holidays STORY Events
A mix of “mingling” and “making” events is bringing to life the magic of the warm and welcoming spirit of the “Home for the Holidays” concept. In stores across the country, shoppers can join activities ranging from Thanksgiving tablescaping to ornament-making and pop-up card-creating seminars to benefit Make-A-Wish®, as part of Macy’s Believe letter-writing campaign.
Learn more about STORY events and reserve your spot at them here.