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School of Style STORY shop entrance at Macy's

The School of Style STORY at Macy’s


School is back in session at STORY at Macy’s, the always changing “store to explore” inside 36 Macy’s locations nationwide. This fall, STORY’s third experiential concept puts personal style front and center with products, interactive experiences and educational events.

From September 12 through October 24, 2019, the School of Style STORY shop is the place to go to discover and master your own unique flair.  The shop features trending fall fashion and beauty finds, from DKNY’s essential striped shirting to Calvin Klein’s wildly chic leopard coat to a variety of must-have accessories.

Tap into timeless basics for your wardrobe in the shop’s Trend Equations 101 area. To learn how to enhance your home and life on the go, head to the Style Library area.

Interactive Experiences and Unique Collaborations

As usual, the STORY shop also features interactive areas—for example, the Studio Art 4U area where customers can transform a blank canvas into a masterpiece.

Inside the Macy’s Herald Square flagship, STORY teamed up with BEAUTY by POPSUGAR, Shinola, and digital customization studio YR Store to create a vibrant campus where you can express your personal style – and leave with a creation you’ve designed yourself.

Fashion display at the School of Style STORY at Macy's shop

Master the Fall Fashion Scene

In addition to the gripping collection of products the School of Style STORY shops offer, their styling sessions and customization workshops enable you to learn the ins and outs of personal style and take self-expression to a whole new level. Discover how to mix, match, and solve the season’s basic style equations, from multiple color pops to black and white combos.

Turn to staff Storytellers to hear all about the inspiring events coming up in the STORY store near you. A barrette bar, scrunchie-making session, painting and drawing session and throwback fanny pack customization classes are just a fraction of the educational options offered.  

Learn more about STORY events and reserve your spot at them here.