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Championship Football Game Events

January 22, 2016 | Events
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Macy's Big Game Shopping Package for Super Bowl 50

This year, the annual championship game will take place on February 7th at Levi’s Stadium in Santa Clara, California. This is the 50th edition of the American football game and the first championship game to be held in the San Francisco Bay Area since January 1985.

Macy’s will be marking the milestone event with monumental fanfare. On Saturday, January 30th, the Macy’s world-famous fireworks display will come to San Francisco and light up the sky over the Willie L. Brown Jr. Bay Bride in show-stopping style. The fireworks will serve as the finale to the historic relighting of the Bay Bridge. Those unable to view the fireworks will be able to watch a live television broadcast on KPIX CBS 5 at 7:00 pm. Another fireworks display will take place on February 5th at 10:00 pm.

Special Souvenirs at Macy’s San Francisco

Out-of-town travelers are urged to stop by the Macy’s San Francisco Visitor Information Center located in the Lower Level Cellar of the Union Square store to pick up an exclusive 20% off Visitor Savings Pass (also available at the Fine Jewelry Dept. in Macy’s Stanford and Macy’s Valley Fair). You can also access the Macy's 20% Visitor Savings Pass here—use its exclusive discount from January 24-February 7, 2016.

While they’re there, visitors can also pick up maps and visitor guides, and get recommendations for things to see and do in the area from the expert multilingual staff. What better way to use the Savings Pass than to shop souvenirs for family and friends back at home, or even purchase the perfect game day Shopping Package for yourself?

Game Day Shopping Package

The special package, available for $35 in the Macy’s Union Square Visitor Information Center, includes a stadium-approved tote bag, $25 Macy’s Gift Card, Macy's cosmetic bag, a 20% off Visitor Savings Pass, a gift with a purchase of $75 or more and a VIP Passport with exclusive in-store offers. 

Football Fan Gear

Stop by Macy’s Locker Room by Lids™ Shop to shop for football fan gear merchandise that will let you root for your favorite team in style. Customize your game day headwear and apparel with your favorite player’s embroidered name, number or signature onsite at special shops located in the Women’s Building on Level 4 or in the Men’s Building on the Main Level.

Macy’s Sports Illustrated® Experience

Macy’s Union Square and Sports Illustrated® are teaming up to stage a 3-day, in-store fan experience filled with interactive games, player appearances and more. The exciting events will take place from Feb. 4-6 on Level 4.

Personal Player Appearances

Macy’s Union Square will host multiple football player appearances and other celebrities in the week leading up to the championship game. Check out the full schedule of events on macys.com/endzone, and don’t miss out on your chance to meet Pop Artist Icon Charles Fazzino along with Oakland’s FB Jamize Olawale,  WR Andre Holmes, San Francisco’s TE Vance McDonald, and New York’s RB Rashad Jennings all helping to unveil the official 50th Anniversary artwork and the Rashad Jennings Foundation Locker Room project at LIDS at Macy's Locker Room by LIDS™ [should not have space] Shop on Level 4.

Be one of the first 100 customers and have your merchandise or a photo signed by Charles Fazzino and the players. A minimum purchase of $50 required.*

On Feb. 6 at 2 pm meet actress and philanthropist Alyssa Milano at the Locker Room by LIDS™ shop on Level 4. Be one of the first 100 customers and receive an autographed photo of Alyssa Milano. Minimum purchase of $50 required.*

Additional Special Events at Macy’s Union Square

Feb. 4 at 6 pm—Style Lineup on Level 3

Join Macy’s Style Lineup, a fashion presentation at the Union Square store that will help you represent your favorite city with warm layers and show off your team pride with team accessories and tees.

Feb. 6 at 11 am—Kids on Level 5

Kids can participate in face painting, team tattoos and football-themed crafts.

February 6th at 1pm—in the Cellar

Join Macy's Culinary Council Chef Marc Forgione for a Game Day Cooking Demo! Learn from the master chef as he prepares some of his favorite award-winning dishes and enjoy scrumptious samples.

Feb. 6 at noon—Main Level in Men’s

San Francisco’s Pro Cheerleaders will make an appearance.

Win a Steve Young Signed Football

Enter for a chance to win a Steve Young Signed Football at Macy’s Union Square. The entry points are in Men's on the main level and Womens on Level 4.

Other Special Offers During Macy’s Endzone Week

Stop by the restaurants in Macy’s Union Square for the following food offers:

Ben & Jerry’s, Cellar Level:

Buy One Get One 1/2 off any cup/cone, sundae, and or frozen beverage.

Burger Bar, Level 6

On Feb. 7, enjoy your favorite beverage at Burger Bar's BIG GAME Party along with 17 TV's, special pricing on bar snacks, pitchers and finger food. Visit www.burgerbarsf.com for details.

Tout Sweet Patisserie, Level 3

Stop by the shop overlooking Union Square and receive a free macaron when you show a brochure!

Jamba Juice, Cellar Level:

Upsize ANY smoothie from Medium Size to a Large Size for $0.25.

Macy’s End Zone—a Cool Pre-Game Destination

See top looks and gear, and get game-day recipes and tips from culinary pros at Macy’s End Zone. For the most updated events and timing, visit macys.com/endzone.

*Event subject to change or cancellation. Limited to the first 100 customers in line who have made a qualifying $50 purchase beginning one hour prior to the event; numbered tickets will be distributed. No personal items or memorabilia will be accepted or signed. While time permits.

About the Author

Meet Keri Hanson

Wine. Food. Travel. Repeat.