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Holiday Fun and Festivities at Macy's Union Square in San Francisco

November 25, 2015 | Events
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Macy's Great Tree Lighting in Union Square in San Francisco

Macy’s Union Square helps holiday dreams come true and emphasizes the giving spirit with a number of special events and uplifting traditions. Year after year, visitors and residents alike flock to the store and adjacent Union Square to participate in the wide range of heartwarming festivities that take place there.

Macy’s Great Tree Lighting

On Fri. Nov. 27 at 6 pm, Macy’s will present a gorgeous, 83-foot reusable soaring tree to the city of San Francisco during the annual Great Tree Lighting Ceremony held in Union Square. Headlining the festivities this year is a live performance by multi-platinum recording artist Jordin Sparks. The tree—considered the most recognizable in all of San Francisco—will be lit at the end of the ceremony and illuminate Union Square throughout the month of December.

SPCA Holiday Windows

Every year, Macy’s Union Square partners with the San Francisco SPCA to shape heartening holiday windows featuring live kittens and puppies. 2015 marks the 29th year of the partnership between Macy’s and the SPCA, and the 13th year of showcasing adoptable animals. It’s no wonder onlookers can be seen pressing their noses up against the glass (USA Today voted these windows one of the 10 Best Places to Press Your Nose.) Who could possibly resist those doggies in the window— ‘the ones with the waggly tails’? Or, the adorable kittens?
SPCA holiday window at Macy's Union Square in San Francisco

Come see the animals on display at Macy’s from Nov. 20 - Jan. 3.  This will also mark the first year that Macy’s will be offering a Behind-The-Scenes SPCA Window Tour, with a portion of the proceeds going back to SPCA.  Tours are every Sunday from November 29 through December 27th.  The SPCA sets up an adoption center within the store on the first level and keeps careful track of the animals who find doting homes each holiday season. Those who don’t end up adopting a pet have the opportunity to support the SPCA with a contribution placed in one of the donation boxes. Be sure to snap keepsake photos of the animals when you visit and share them on social media—they’re beyond cute!

Macy’s Union Square Holiday Shopping Package

For an ideal gift for yourself or someone else, head over to the brand new San Francisco Visitor Information Center in the Lower Level Cellar, and purchase a Holiday Shopping Package. For $35, you’ll get a special holiday- themed tote bag holding a Macy’s ornament, a $25 gift card, a VIP Passport with a 10% Visitor Savings Discount and various in-store offers, and a gift voucher for any purchase of $75 or more.

Holiday Lane

Holiday Lane is a great spot to visit and an even better place to shop! Located on the seventh floor of Macy’s Union Square, Holiday Lane presents a lavish gathering of holiday ornaments, decorated trees, Santa figures, nutcrackers and home embellishments—Special to this year’s Holiday Lane, Macy’s welcomes Build-A-Bear Workshop and Marbles: The Brain Store for the perfect children’s gift.


Macy’s tradition of hosting Santa inside its stores is a longstanding one—it started back in 1862. This year, from Fri., Nov. 27 through Thurs., Dec. 24, kids and adults can meet and greet St. Nick in his magical home away from home at Macy’s Union Square’s Santaland up in the 7th floor Holiday Lane.  New to San Francisco this year, sign up for Lunch with Santa at the Burger Bar restaurant inside Macy’s overlooking Union Square.  . Be sure to tell jolly ol’ St. Nick your holiday wishes and get your picture taken with him.

Santaland at Macy's Union Square in San Francisco

Winter Walk SF

Union Square—a vibrant retail and cultural hub lined with hotels, art galleries, theaters and stores, including Macy’s Union Square—will stage its second annual Winter Walk, a month-long holiday plaza featuring a variety of daily events. This year, from Nov. 27, 2015 through Jan. 1, 2016, carolers and musicians will perform every Thursday and Saturday, from 4-8 pm. And during December, some of San Francisco’s best food trucks will dish up tasty offerings on Wednesdays, Fridays and Sundays, from 11 am – 2 pm, and 5-9 pm. Attendees can also look forward to intriguing product demos.

Macy’s rich roster of festivities and broad range of merchandise are the perfect way to celebrate the holidays and meet your shopping needs—put Macy’s Union Square at the center of your November and December itinerary to make the most of the season.

About the Author

Meet Keri Hanson

Wine. Food. Travel. Repeat.