Macy's 2016 Back-to-School Fashion and Events
Summer is winding down and it won’t be long before kids all over the country are heading back to school. The anticipation of connecting with friends, gaining new skills and knowledge, and competing on the sports field is building by the day.
Among the things that excite kids and parents most at this time of year is the prospect of shopping for new clothes and decorative accents. It’s not only a fun activity but also a great way to mark the start of the school season.
Macy’s is a One-Stop Shop for Savings and Style
Whatever your kids’ back-to-school needs or style preferences, Macy’s has the products to meet them—tops and tees, dresses and jeans and a full range of finishing touches too, from hoodies, sweaters and jackets to underwear, socks and shoes. At Macy’s you’ll find leading brands like Levi’s, Betsey Johnson, Benefit, Martha Stewart Whim, American Rag and Epic Threads, and plenty of good deals too.
Get the Latest Looks for the Whole Family
Junior girls: 90s throwbacks
Start the 2016 school year off in style with new spins on old-school 90s grunge—today’s hottest fashion trend. At Macy’s, the look gets a fresh and fun attitude in plaid shirts, distressed denim and overalls. Pair wide-legged jeans with chunky platform shoes or booties and you’ll have the ideal classroom silhouette. Clad in denim anything—dresses, shirts or pants—you’ll be both comfortable and on trend.
Young men: Classic gets quirky with Macy’s denim and tees
At Macy’s, young men can prep for the bell with cool takes on iconic 90s fashion—classic and distressed denim and quirky tees. Images of 90s video games, TV shows and clever memes lend tees a captivating modern twist and high-top chukkas with athletic soles turn cuffed jeans trendy.
Kids: Scaled-down 90s rule the school
Kids fashion is also taking on the spirit of the 90s while redefining it. Young girls can rock the halls with Macy’s flannel dresses or cuffed denim while boys can master classroom comfort with graphic tees featuring gaming and skateboard images.
Dreamy Dorm Décor
Who said studying can’t be stylish? Macy’s lifestyle essentials fit small spaces and let college students infuse their living spaces both on and off campus with unique takes on personal style. Comforters in fresh new patterns add pizzazz to beds, and Poppin desk sets and accessories, colorful letter trays and pencil pouches make organization a breeze while boosting the fun quotient in rooms.
Macy’s has partnered with Grammy®, Tony® and Academy Award®-winning legend Sir Elton John, along with Grammy and Golden Globe®-winning icon Lady Gaga to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Perfect for anyone heading back to school, Love Bravery includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style.
Love Bravery is sold exclusively at select Macy’s stores and will be available globally later this year. The limited-edition line is on sale through Aug. 30, 2016. One quarter of the purchase price benefits Born This Way Foundation, which turns over half of what they receive to support the Elton John AIDS Foundation.
In-Store Events and Celebrations
To celebrate their 90s-era take on back-to-school merchandise, Macy’s will host throwback-themed shopping parties in stores across the country on Saturdays from Aug. 6-27. The events will include styling tips and fashion must-haves, photo booths with 90s props and a DJ spinning old school beats. Cosmetic outposts with makeup artists will provide 90s-inspired beauty makeovers that show how to achieve a flawless throwback look that works for today. Adding to the excitement, actresses Katie Cassidy and Ashley Rickards will make store appearances for a photo-op and meet-and-greet with customers. For more information, visit macys.com/events.