Macy's Celebrates the 2017 Lunar New Year

The 2017 Chinese Lunar New Year takes place on January 28, 2017—a new moon day and, according to the Chinese Lunar Calendar system, the first day of the Chinese zodiac Year of the Rooster. Millions of people the world over will be celebrating, and Macy’s is marking the occasion with special events, savings opportunities and products from January 28-February 18, 2017.

Exclusive Macy’s Gifts for the Year of the Rooster

Macy’s customers have access to exclusive Lunar New Year Gift With Purchase offers: Spend $150 and you’ll receive one red envelope containing a random promo item prize based on the stock of the store's Visitor Center (while supplies last, one per customer). Spend $200 and receive one red envelope with a promo item prize and an exclusive Macy's Lunar New Year tote bag. The offers are valid at the following Macy's stores: New York Herald Square, San Francisco Union Square, Las Vegas, Chicago State Street, Downtown LA, Orlando, Miami, Philadelphia Center City, DC Metro Center, Honolulu Ala Moana and downtown Boston. 

Lunar New Year Shopping Package

In certain locations, Macy’s shoppers also have an opportunity to purchase a Lunar New Year Shopping Package for $35. It includes an exclusive Year of the Rooster Tote bag with chopsticks and a 10% Savings Pass. The shopping package is available in the Visitor Center at the following Macy's stores: New York Herald Square, San Francisco Union Square, Las Vegas, Chicago State Street, Downtown LA, Orlando, Miami, Philadelphia Center City, DC Metro Center, Honolulu Ala Moana and downtown Boston. Customers can also purchase the tote bag alone for $15 in each participating store's Visitor Center.

Lunar New Year Gift Card

A red and gold Lunar New Year Gift Card featuring a rooster is available to purchase in Macy’s stores across the country. You’ll find it next to store registers.

San Francisco Lunar New Year Parade

San Francisco’s Chinese New Year celebration is one of the largest and most spectacular in the world, and it includes a Lunar New Year Parade that will take place on Saturday, February 11.
The parade starts at 5:15 pm at the corner of 2nd and Market Streets, weaves through Chinatown and ends at Jackson and Kearny Streets at around 8 pm. Several floats will be featured—be sure to catch the Macy’s float!

Lunar New Year Events at Other Macy’s Stores

Macy’s stores in other locations are celebrating the Lunar New Year with additional activities, such as traditional Chinese music and performance, and cooking demos. Below is a schedule of in-store events and mall events, where relevant. Read more here.

Jan. 18, 1 pm—Macy's Herald Square in New York, NY

Celebrate the Year of The Rooster in our cosmetics department with traditional Chinese music and performances. Visit Shiseido, Lancome, Estee Lauder and SKII for cosmetic consultations and classes beginning at 11:00am. Plus, receive a limited-edition Year of the Rooster cosmetics bag with your qualifying $75 purchase*. To book your appointment and reserve a spot in one of our Mandarin cosmetic classes please call (212) 695-4400. Event subject to change or cancellation. *While supplies last. While time permits. One per customer, per receipt. Purchases must be made at the Shiseido, Lancome, Estee Lauder or SKII counters at Macy's Herald Square on 1/18/2017.

Jan. 28, 2 pm—Macy's South Coast Plaza in Costa Mesa, CA

Watch the magic of the lion dance come to life throughout the store. Enjoy informal modeling in the Dress Department and traditional tea and sweet treats. Visit Women's Fashions and with your qualifying purchase receive a decorative henna tattoo. Plus, with your qualifying purchase throughout the store you'll receive a special gift*. Event subject to change or cancellation. *While supplies last, while time permits. Purchases must be made at Macy's South Coast Plaza on 1/28/2017. One gift per customer receipt.

Jan. 28, 2 pm—Macy's Ala Moana Center in Honolulu, HI

Enjoy relaxation stations throughout the Cosmetics department, test your luck at the Rooster's wall of chance and watch the magic of the lion dance come to life throughout the store. Enjoy tradition bites & sips, plus with a qualifying or more purchase receive a special gift. Event subject to change or cancellation. *While supplies last, while time permits. Purchases must be made at Macy's Ala Moana on 1/28/2017. One gift per customer receipt.

Feb. 5, 1 pm—Macy's Flushing in Flushing, NY

Check out some traditional Chinese music and dance, participants of all ages are welcome to join in! Plus, with any purchase of $75 or more, receive a special gift!* Event subject to change or cancellation *While supplies last and time permits. Purchase must be made at Macy's Flushing on 2/5/17.

Feb. 11, 2 pm—Celebrate Chinese New Year With Chef Martin Yan—Macy's Union Square in San Francisco, CA

Enjoy delicious samples as chef and partner Martin Yan of M.Y. China restaurant demonstrates his approach to traditional Chinese cuisine. Celebrated host of over 3,000 cooking shows, Chef Yan is a certified Master Chef and has contributed his talents to 30 cookbooks. A valued instructor at top culinary institutions, including the California Culinary Academy, Le Cordon Bleu and Johnson & Wales University, Chef Yan is also a restaurateur bringing Chinese culinary traditions and culture to light via an authentic, modern dining experience.

Lunar New Year Gift Ideas for Shoppers

Macy’s is selling special beauty and fragrance products in honor of the Lunar New Year, as well as jewelry, handbags, home goods and clothing for men, women and kids. All these items make ideal gifts for friends and family.

Fashion brands include MICHAEL Michael Kors, Calvin Klein, INC International Concepts, Karen Scott and Lauren Ralph Lauren. Check out the Macy's Lunar New Year Shop here to access the full selection of Lunar New Year merchandise.

Participating cosmetic brands include SK-II, Estée Lauder, Lancôme, Clinique, Dr. Andrew Weil for Origins, Shiseido, Clarins, Kenzo, Dior, Bobbi Brown, MAC, Tarte, Peach & Lily, Peter Thomas Roth and Elizabeth Arden.

Some beauty brands are enhancing purchases of customer favorites with limited edition Lunar New packaging and wrapping featuring signature gold and red tones or Asian designs. And many brands are also offering gifts with purchase. 

For example, customers can receive a free Deluxe Treatment Lotion with gift wrap with a qualifying purchase from the Dr. Andrew Weil for Origins Collection.

Wishing luck to all in the Year of the Rooster.