The Macy's Beauty team has launched an immersive, experiential Instagram shop in our very own Herald Square in New York City! Macy's Beauty Scene: Beauty on Display is creating buzz and showcasing how we continue to evolve Macy's Beauty.
Set to regularly launch new themes, Beauty Scene creates a tactile and aspirational shopping experience where customers can discover new brands in fun ways. The current theme, “Beauty on Display,” which is a luxury boudoir, offers the perfect Instagrammable moment and a playful escape. Sit and snap in the claw foot bathtub overflowing with flowers, stop at a vanity and try on the newest makeup before a seasonal soirée, or shop the accessory wall’s turban headbands, cosmetic bags, compacts, face mists and scrunchies, which all make great stocking stuffers.
The room is now open but switches to a new theme on 11/26 so be sure to visit soon!
All the brands featured are shoppable at Macy’s stores and on macys.com. Visit macys.com/beauty for more inspiration!