Beauty on Display at Macy’s Herald Square

The Macy's Beauty team has launched an immersive, experiential Instagram shop in our very own Herald Square in New York City! Macy's Beauty Scene: Beauty on Display is creating buzz and showcasing how we continue to evolve Macy's Beauty.

Set to regularly launch new themes, Beauty Scene creates a tactile and aspirational shopping experience where customers can discover new brands in fun ways. The current theme, “Beauty on Display,” which is a luxury boudoir, offers the perfect Instagrammable moment and a playful escape. Sit and snap in the claw foot bathtub overflowing with flowers, stop at a vanity and try on the newest makeup before a seasonal soirée, or shop the accessory wall’s turban headbands, cosmetic bags, compacts, face mists and scrunchies, which all make great stocking stuffers.

The room is now open but switches to a new theme on 11/26 so be sure to visit soon!

All the brands featured are shoppable at Macy’s stores and on Visit for more inspiration!