Macy's, Inc. is gradually reopening stores with safety being a top priority. Macy's, Inc. COVID-19 Response and FAQs

A scene in Santaland, a winter holiday wonderland at Macy'sSantaland, a holiday wonderland at Macy'sA scenic display in Santaland, a fun holiday wonderland at Macy's

Santaland at Macy’s Herald Square

Every year, thousands of people visit Santaland at Macy’s Herald Square to have Santa hear their holiday wishes and have their picture taken with him. More than 200,000 guests have visited Santaland inside Macy’s Herald Square each year since 1980.

These magical holiday wonderlands are designed to delight children of all ages. Wander through a 13,000-square-foot Christmas village comprising an enchanted forest, rainbow bridge, trees, lights, snow-capped mountains, reindeer, train sets, Santa’s sleigh and plenty more.

The History of Santaland New York

Santa has been a part of Macy's Christmas season since 1861, when the store advertised that Santa came to Macy's Herald Square in New York to stock their counters with his finest Christmas gifts.

Beginning in 1926, and almost every year since, the arrival of Santa has been the finale of the Macy's Thanksgiving Day Parade® and has officially ushered in the Christmas season.

The movie Miracle on 34th Street in 1947 helped Macy's Santa become the most famous Santa in the world.

The story of a little girl who found the "real" Santa Claus at Macy's instantly made Macy's the most popular mailing address for St. Nick, second only to the North Pole.

In the subsequent decades, Macy's Herald Square has expanded and upgraded Santaland to accommodate thousands of guests who visit each year. Once they arrive at Santa's village, a special elf will personally escort each party to Santa's house for some one-on-one time with the Big Guy!

Dates for Visiting Santa

Visit Santaland starting the day after Thanksgiving Day through December 24.

Book Your Santaland Visit in Advance

Beginning in late November, make an online reservation to book the time you can join the line to meet Santa—admission is free; professional photos are available for optional purchase with packages starting at $21.99. Wait times to meet Santa vary from day to day. Lines will likely be shortest during the week, Monday through Wednesday.

Where to find Santaland at Macy’s in New York City

Santaland is located on the 8th floor of Macy’s Herald Square (across from Au Bon Pain), 151 w. 34th St., New York, NY 10001.

Additional Information

  • For more details about Santaland at Macy’s Herald Square, including hours, visit this page.
  • Find information about more events at Macy’s Herald Square here.

Write a Letter to Santa: Macy’s Believe Campaign to Support Make-A-Wish

While you’re in the store, be sure to also write a letter to Santa and drop it in the red Believe letterbox—for every letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to create life-changing wishes to critically ill children all across the country.