Welcome to the Magic of Macy's

Macy's Iconic Events

Macy's embraces customers and provides an experience that transcends ordinary shopping. Our heritage includes magical events that are celebrated by shoppers across the nation. Join us and let's have some fun!

Macy's Flower Show - March/April
Macy's Flower Show - March/April

Macy’s Flower Show has delighted generations of floral aficionados with spectacular gardens filled with millions of live flowers, plants and trees from around the world, all blooming in unison. The show offers a one-of-a-kind opportunity to enjoy these magnificent blossoms in an unexpected setting. Macy’s invites visitors to take part in flower demonstrations, marvel at amazing Bouquets of the Day and take advantage of free tours in select cities.

For more information: New York, San Francisco, Philadelphia, Washington DC, Minneapolis and Chicago

American Icons - May/June/July
American Icons - May/June/July

Macy’s American Icons campaign celebrates the heritage, landscapes, time-honored traditions and people that make America great.  Starting in May, Macy’s kicks off summer with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give-back program in partnership with Got Your 6 that supports American veterans.

Macy's 4th of July Fireworks - July 4th
Macy's 4th of July Fireworks - July 4th

The Annual Macy’s 4th of July Fireworks® show celebrates America’s birthday with patriotic standards and dazzling sparkles that light up the New York skyline in a show unlike any other.  Macy’s works hand-in-hand with the best pyrotechnic team in the business to design and install more than 40,000 effects, all choreographed to an Independence Day medley.

For more information: New York

Macy's Thanksgiving Day Parade - November
Macy's Thanksgiving Day Parade - November

The Annual Macy’s Thanksgiving Day Parade® marks the start of the holiday season with a beloved spectacle featuring giant helium balloons, floats of wonder, pulse-pounding marching bands, engaging performance groups, celebrity appearances and our special Santa Claus.  More than 8,000 participants set down the streets of Manhattan to the sound of the time-honored words “Let’s Have a Parade™,” against a backdrop of more than 3.5 million spectators and 50 million viewers. A Holiday Treat for Children Everywhere is the guiding motto of this longstanding national tradition that continues to delight the multitudes every year.

For more information: New York

Holiday Celebrations - November/December
Holiday Celebrations - November/December

Each holiday season, Macy's gives the gift of fun-filled Christmas events to many cities:

  • Tree Lighting & Holiday Parades - Together with our partners, we host Tree Lighting Ceremonies and Holiday Parades that celebrate the season and give families a warm feeling inside as they are entertained by singers, dancers, orchestras, choirs and celebrities. In most locations, a yearly holiday spectacle full of enchantment and wonder leads to the big moment when we flip the switch and light the city's tree. (Tree Lighting available in Atlanta, Boston, Chicago, New York, San Francisco and Seattle. Holiday Parades available in New York, Seattle, Portland and Pittsburgh.)
  • Santaland - Across the country, families travel to one of our seven holiday Macy's Santaland® attractions. Millions of people visit each year to have Santa hear their holiday wishes and have their picture taken with the man himself. Our Macy's Santaland® experiences include two enchanting tales with Dickens Village in Philadelphia and the Holiday Auditorium in Minneapolis, and special puppet theater shows. These magical holiday wonderlands are designed to delight children of all ages. (Available in New York, Philadelphia, Minneapolis, Seattle, Pittsburgh, Portland and Chicago.)
  • Breakfast with Santa - Bring the whole family and enjoy breakfast, lunch or dinner with Santa and Mrs. Claus! Reservations required.  (Available in Minnesota, Illinois, Michigan, Pennsylvania and Florida.) 
  • Believe Campaign & Letter to Santa - Write or email your letter to Santa and help make wishes come true.  We will count all the letters received and donate $1 for each to Make-A-Wish(R), up to a total of $1,000,000. (Available in all stores.)
  • Holiday Windows - Since the early 1870s, Macy’s has been stunning spectators with its famed holiday window displays and celebratory events. Macy’s was the first store to feature holiday windows created for the pure fun and joy of the season and, with that, began a tradition that still lives on today.  (Available in Chicago, Boston, Washington DC, San Francisco and Salt Lake City.)
  • Macy’s Pink Pig - Celebrate the holidays aboard Atlanta's most pink-tacular train ride! Families squeal with excitement as they travel through our super-sized storybook, starring Priscilla and all of her fabulous friends. From her debut in 1953 as a children's ride at the downtown Rich's store to her engagement at Macy's Lenox Mall, Priscilla has become an Atlanta tradition for multiple generations. 
For more information about Macy's special events, click here