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Macy’s Herald Square

New York City

From its inception, Macy’s Herald Square was a store unlike any other. Over the past 150 years, it has become a true New York City icon. Built in 1902, Macy's Herald Square was the first building to have the modern-day escalator, and it has continued to be a trendsetter. Today, "America's Largest Department Store" covers an entire city block with 11 levels of the latest fashions for you and your home. Macy's offers a full-service Visitor Center on the Mezzanine Level, plus restaurants throughout the store and exciting events almost every day.

Macy's Herald Square New York

The World's Largest Department Store

Macy's Herald Square covers an entire city block, offering 10.5 levels of the latest fashions for you and your home. With more than 2 million square feet of retail space, it's one of the largest stores in the world. The historic building was added to the National Register of Historic Places as a National Historic Landmark in 1978.

Santaland & the Miracle on 34th Street Connection

The opening of the classic holiday film Miracle on 34th Street takes place in 1947 and is set in Macy's Herald Square, showing off the store's iconic Santa Claus and festive holiday decor. Today, visitors to Macy's Santaland can meet jolly ol' St. Nick, tell him their holiday wishes and have their picture taken with the man himself. This magical holiday wonderland is a delight for all ages.

Heart Will Go On Plaque, Macy's New York

"My Heart Will Go On" Plaque

Isidor and Ida Straus, co-owners of Macy's, died tragically on the Titanic. A memorial plaque of them can be seen on the main floor at the memorial entrance located on 34th Street, between Broadway and 7th Avenue.

Original Wooden Escalator

Built in 1902, Macy's Herald Square was the first building in the world to feature modern-day escalators. Some of the wooden escalators are still in use today.

Store Hours & Location

151 West 34th Street
New York, NY 10001
Phone: 212-695-4400

Store Directory

Lower Level

Men’s Sleepwear
Men’s Basics
Men’s Accessories
Men’s Hosiery
Sunglass Hut
Men's Restroom
Buy Online Pick Up In Store

One Below

Juniors Fashion
Juniors Shoes
Junior Fashion Accessories
Hats and Belts
Impulse Handbags
Contemporary Cosmetics
Tech Watches
Chef Street
Rowland's Bar & Grill (Restaurant)
Macy’s Souvenir Arcade
Women's Restrooms
Coat Check

1st Floor

Louis Vuitton
Women's Fragrance
Designer Hand Bags
Fine & Fashion Watches
Men's Furnishing
Men's Fragrances
Sunglass Hut

1 1/2 Floor

Men's Better Collection


Visitor Center
Casual & Better Handbags

2nd Floor

Woman’s Shoe Salon
Women's Finish Line
Women's Restroom
Herald Square Café
Men's Collections
Men’s Sportswear

3rd Floor

My Stylist @ Macy's
Women's Better Sportswear
Buy Online Pick Up In Store
Young Men's
Men's Denim
Pizza Bar

4th Floor

Women's Bridge Sportswear
Women's Better Sportswear
Women's Denim
Just Salad
Women's Restroom
Men's Shoes
Men's Active
Men's Finish Line

5th Floor

Women's Dresses
Women's Casual Sportswear
Women's Suits
A Pea in the Pod Maternity
Fur Salon
Lindt Chocolates
Men’s Pants
Men’s Outwear
Men’s Suiting

6th Floor

Stella 34 (Restaurant)
Candy Shop
Women's Restroom

7th Floor

Macy Woman (Sizes 14-24)
Children’s Shoes
Children's Finish Line

8th Floor

Women’s Coats/Swim (Seasonal)
Women’s Active
Bridal Salon and Registry
Au Bon Pain (Restaurant)
Santa Land (Seasonal)
Juice Press

9th Floor

Fine Rug Gallery
Watch Repair
Vision Express
Holiday Lane (Seasonal)
Men's Restroom

In-store Services

Visitor Info Center

Visitor Info Center

Mezzanine Floor

Housed inside the world's largest department store, the Official NYC Information Center at Macy's Herald Square is more than a visitor center. In addition to City specialists, the center offers touch-screen kiosks featuring Google maps and printable directions, a selection of guides and maps, and attraction tickets (many discounted). Plus, pick up Macy's 10% Visitors Shopping Pass.

My Stylist @ Macy's, Personal Shopping Service

My Stylist @ Macy's, Personal Shopping Service

Easy, fun and absolutely free, Macy's By Appointment focuses exclusively on you! Whether you're getting ready for an interview, refreshing your wardrobe or searching for the perfect gift, our Personal Shoppers can help save you time and money. To make an appointment or learn more, call 212-494-4181 or email us.

Merchandising Tour

Merchandising Tour

Ever wonder why certain brands are placed in certain areas? Or, how they market to their target audience? Let a Macy’s merchandising/visual expert educate you on the how and why. Learn what starts the vision and how it’s executed.  All participants will receive the Macy’s Visitor Savings Pass. The cost of the tour is $20 per person for a minimum group of 10.  One chaperone per group of 10 is complimentary.

Macy's Bridal Salon

Macy's Bridal Salon

8th Floor

All eyes on the dress. Find "the one" and check out our newest collection at Macy's Bridal Salon by Demetrios on the 8th Floor. Plus, explore head-turning looks from celebrity designers for the entire wedding party, from bridesmaids to the flower girl. Appointments are recommended but not necessary. Walk-ins welcomed. For more information, call 212-494-3330 or email bbdheraldsquare@demetriosgroup.com.

Gift Wrapping Service

Gift Wrapping Service

Make a great presentation! For only $6 per delivery address, your registry gift will arrive in our elegant metallic keepsake box complete with signature tissue paper and a beautiful grosgrain bow. Send a note (for no extra charge, you can write a personal note at checkout). A gift receipt is always included. Note: Some items cannot be gift-boxed.

The Fur Vault

The Fur Vault

Find the perfect fur coat, outerwear trimmed or lined with fur, or fun accessories from our fabulous selection. Visit The Fur Vault® at Macy’s and let one of our fur experts provide you with an unforgettable shopping experience. For more information, call 212-494-1227 or email: HeraldSquare503@furvault.com.

Shopping Packages

Macy's Star Shopper

Available ONLY at Macy's Herald Square, New York, NY

$50 Per Package

Package Includes:

  • Star Gift: Macy's New York Tote Bag*
  • Star Item: $25 Gift Card
  • Star Savings: 10% off Macy's Visitor Savings Pass**
  • Star Treat: 4 Piece Chocolate Sampler
  • Complimentary Makeover from YSL
  • Star Seasonal Gift: Bucket O' Blossoms Planter Kit

*Offers subject to change; See Visitor Center Associates for Details

*While supplies last

For more details and to purchase your package visit http://www.visitmacysusa.com/shopping-packages See All Shopping Packages

Visitor Group Programs

Want to experience more of Macy’s? Many of our stores offer custom-designed programs that package together savings, fun fashion and style tips as well as exciting events, and we can cater to your group’s specific needs. Group programs are by reservation only and are fee-based. See the group programs available for this Macy’s store below.

10% Visitor Savings Pass

Macy's is pleased to welcome your group with our special 10% Visitor Savings Pass, valid for three days, with limited exclusions at any Macy’s store nationwide. We can ship you any quantity at no charge to distribute to your group prior to your arrival at Macy’s, or passes are available for pick up at the Visitor Center, located on the balcony.

Macy's Historic Tour
Guided Group Tour - 60 minutes

Macy’s offers groups a fun, fast and fact-filled store tour. Learn how Macy's has grown from its humble beginnings into America's largest department store with more than 800 locations over the past 150 years. Our knowledgeable tour guides can cater to different group sizes and age groups as they discuss history, marketing concepts, merchandising, visual techniques and more. All participants receive the Macy’s Visitor Savings Pass. The cost of the tour is $12 for a minimum group of 10.

Breakfast Fashion Show
Private Group Program - 90 minutes

Macy’s most popular group event! Guests are greeted at the door and escorted inside “America's Largest Store” for a sneak preview before it even opens. Guests enjoy a private buffet-style breakfast while learning about the entertaining history of Macy’s and the newest fashion trends, presented by a well-known New York stylist. Models are optional and will incur an additional cost. All participants receive a Macy’s tote bag and the Macy’s Visitor Savings Pass. Cost varies based on number of guests and menu selected.

Cosmetic Master Class
Private Group Program - 45 minutes

Let a Macy’s make-up artist and cosmetic specialist guide your group through the best application tips and help guests create their own unique look in a private setting. All participants receive the Macy’s Visitor Savings Pass. Cost varies based on number of guests, and individual gift cards are optional.

Macy's Modern Man
Private Group Program - 45 minutes

Let a Macy’s skin care expert and stylist guide your group through the best application tips and help guests create their own unique look, from coordinating the perfect tie/pocket square pairing to The Art of Shaving in a private setting. All participants receive the Macy’s Visitor Savings Pass. Cost varies based on number of guests. Individual gift cards are optional.

Wine and Truffle Tasting Class
Private Group Program - 60 minutes

Whether you're a novice or an expert in the world of wine, you can indulge in this wonderful wine tasting class paired with a unique selection of truffles at the Herald Square Café or Stella 34.

Custom Group Programs

Don’t see what you’re looking for? Let Macy’s custom-design an informative and entertaining program specific to the unique needs and interests of your group. For more information or to book a program, contact us at visitor@macys.com or email Diana Hilaire at Diana.Hilaire@macys.com.

Iconic Events

Plan your visit to coincide with one of Macy’s extraordinary events, where you can get close to the nation’s top chefs at our year-round culinary experiences or stroll through a winter wonderland of holiday window displays. See special events for this store below.

See Our Full Event Calendar Here

American Icons May/June/July

Macy’s American Icons campaign celebrates the heritage, landscapes, time-honored traditions and people that make America great.  Starting in May, Macy’s kicks off summer with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give-back program in partnership with Got Your 6 that supports American veterans.   Macy’s customers will be able to shop for exclusive merchandise from America’s most popular brands inspired by American design and style including Calvin Klein white label, Tommy Hilfiger, I.N.C. International Concepts, MICHAEL Michael Kors, Nautica, Finish Line, and more.

Macy's 2016 Annual Flower Show

Join Macy’s for a stunning celebration of our country’s vast and varied landscapes—from purple mountain majesties and across the wilderness! We’ll tell the story through fabulous flora indigenous to each of our nation’s regions to celebrate iconic destinations from sea to shining sea! 

Take your Flower Show visit to the next level! Visit our mobile site to enjoy an audio tour on your smartphone. Please bring your own earbuds. Visit http://social.macys.com/flowershow/# for more information!



Macy's 4th of July Fireworks July 4th

The Annual Macy’s 4th of July Fireworks® show celebrates America’s birthday with patriotic standards and dazzling sparkles that light up the New York skyline in a show unlike any other.  Macy’s works hand-in-hand with the best pyrotechnic team in the business to design and install more than 40,000 effects, all choreographed to an Independence Day medley.

Macy's 4th of July Fireworks® is the largest Independence Day fireworks display in the nation and the single show against which all others are measured. The Fireworks are broadcast live on NBC-TV and has featured celebrity musical performances from world-famous artists such as Beyonce and Katy Perry. Macy's has up to six fireworks barges detonating simultaneously from either one or several locations around New York City. In addition to our 3,000 invited guests seated in the Macy's VIP Grandstands, 15 million viewers tune into NBC's telecast and nearly 3 million spectators view the live show from positions along the river.


Macy's Holiday Celebrations November-December

Holiday Windows: Since Macy’s sparked the Christmas window tradition in the early 1870s, New York City’s most iconic department store has unveiled bigger and better window displays each holiday season.   During peak hours, more than 10,000 people pass the Herald Square window display which changes every year.  The holiday windows can be viewed from Thanksgiving week each November to December 26. 

Santaland: Macy's Santaland is a 13,000-square-foot North Pole village complete with live elves, an enchanted forest featuring animatronic toys and a large train display.  Santaland is located on the 8th floor of Macy's Herald Square on 34th Street between Broadway and Seventh Avenue.  It's open daily from the day after Thanksgiving.  Santa  arrives at the tail end of Macy's Thanksgiving Day Parade and stays through Christmas Eve.  Admission is free into Santaland. 


Macy's Thanksgiving Day Parade November

The Annual Macy’s Thanksgiving Day Parade® marks the start of the holiday season with a beloved spectacle featuring giant helium balloons, floats of wonder, pulse-pounding marching bands, engaging performance groups, celebrity appearances and our special Santa Claus.  More than 8,000 participants, some donning clown costumes, handling balloon giants or striking up the band, set off down the streets of Manhattan at the sound of the time-honored catchphrase "Let's Have a Parade." With a live audience more than 3.5 million strong and a nationwide television gathering of more than 50 million viewers, the Macy's Thanksgiving Day Parade is the nation's most beloved holiday pageant.

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