Welcome to the Magic of Macy's

Take home the best of San Francisco

Macy’s Union Square

San Francisco

Macy’s Union Square, the jewel of the West Coast, is located in the heart of San Francisco's shopping district and encompasses an entire city block. A fabulous selection of the hottest fashions, notable architecture, world-class events, top-notch services and gourmet dining all contribute to the allure of this incredible store.

Macy's San Francisco Flower Show 2015 main aisle

Modern Macy's

Today, Macy's Union Square is easily recognized by its modern five-story concave glass façade on Geary Street. But this historic San Francisco store has a vibrant past worth exploring.

Macy's San Francisco

The Heart of Union Square

Macy's has been at the heart of San Francisco's historic Union Square for decades. Today, the bustling one-block plaza and surrounding neighborhood are still a popular hub in downtown San Francisco, offering shopping, theaters and hotels in abundance.

Macy's San Francisco, 1949

Macy's San Francisco, 1949

The department store concept was pioneered in the West in 1866 by O'Connor, Moffat, & Co. The Union Square San Francisco location was commissioned in 1928 and converted to a Macy’s in 1947, and a major expansion took place the following year. In the late 1990s, Macy's began rehabilitating its landmark downtown store. The project involved remodeling the 1928 and 1947 buildings as well as the 1974 stand-alone Men's Store and expanding into the upper floors of the former I. Magnin store built in 1946. Macy's also replaced two out-of-date buildings on Geary Street, giving the store its signature glass-fronted entry on Union Square.

Store Hours & Location

170 O'Farrell Street
San Francisco, CA 94102-2202
Phone: 415-397-3333

Macy's Union Square is conveniently located in the heart of San Francisco's Union Square shopping district, with store entrances on O'Farrell Street, Stockton Street and Geary Street. Get directions

Store Directory

Cellar Level


1st Floor

Fashion Jewelry & Watches
Fine Jewelry & Watches
Handbags/Hats/Belts & Scarves
Sunglass Hut
Boudin Sourdough Bakery & Cafe

2nd Floor

Calvin Klein
Eileen Fisher
Elie Tahari
Michael Kors
Vince Camuto
Women's Shoes

3rd Floor

Charter Club - Missy
MAC Cosmetics
My Stylist @ Macy's
Ralph Lauren - Missy
Tommy Hilfiger
Women's Restrooms
Tout Sweet Patisserie

4th Floor

Finish Line Athletic Shoes
INC/Alfani - Missy
Jones NY

5th Floor

Macy Woman

6th Floor

Bridal Registry
Visitor Center
Watch Repair
Burger Bar

7th Floor

Holiday Lane (seasonal)
Cheesecake Factory

In-store Services

Macy's San Francisco Visitor Information Center

Macy's San Francisco Visitor Information Center

Lower Level, Cellar (near US Postal Service)

The Visitor Center is staffed by knowledgeable, multilingual representatives eager to help make your visit the most enjoyable. Our associates offer customers San Francisco and Bay Area tour and attraction tickets, sightseeing information, theater and restaurant suggestions, maps, brochures and, of course, the Macy’s Visitor Savings Pass. (Some exclusions apply.)

Coat and Package Check

Coat and Package Check

Visitor Information Center (Lower Level)

Check your coats and packages while you shop and have them ready for you when you return.

U.S. Postal Service

U.S. Postal Service

Cellar Level

A full-service destination for all of your postal needs, including stamps, mailing, postal boxes and more. Open seven days a week, 10:00am - 5:30pm Monday to Saturday and 11:00am - 5:00pm on Sunday.

Jewelry and Watch Repair

Jewelry and Watch Repair

6th Floor

While shopping, customers can conveniently drop off their articles for repair and pick-up the same day. Open 7 days a week.

My Stylist @ Macy's, Personal Shopping Service

My Stylist @ Macy's, Personal Shopping Service

3rd Floor

Take advantage of this time-saving way to shop for the season’s best trends and hottest styles. Whether it’s discovering the perfect tie or little black dress, assisting you with a new wardrobe or finding the perfect gift, no one knows the incredible selection of The World’s Largest Store better than Macy’s Personal Shoppers. It’s easy, convenient and absolutely free. Call 800-343-0121 for details.

Bridal and Gift Registry

Bridal and Gift Registry

6th Floor

A coast-to-coast love affair. We provide couples and their guests with the ultimate registry experience with over 800 stores nationwide, a toll-free number (800-568-8865) and 24-hour online services. Macy’s expert bridal consultants will personally assist brides-to-be in creating the perfect gift preference list, with great incentive and discount programs offered to every registered Macy’s bride.

Corporate Sales and Services

Corporate Sales and Services

Give Macy’s Gift Cards and reward all the people who count! For employees, clients and customers, a Macy’s Gift Card can inspire, motivate, congratulate and say “thanks” and so much more! It’s the one-size-fits-all solution for your incentive program. To learn about customized programs that meet your needs, call 800-452-4440.

Shopping Packages

Macy's San Francisco Shopping Package

Available ONLY at Macy's Union Square, San Francisco, CA

$40 Per Package

Package Includes:

  • $25 Macy's Gift Card
  • Macy's San Francisco Tote Bag
  • Macy's San Francisco VIP Passport
  • 15% off at Burger Bar Restaurant (6th floor)
  • Exclusive Aquarium of the Bay offer
  • Additional in-store offers

The Macy's San Francisco Shopping Package is available only at Macy's Union Square. Package can be purchased at the Visitor Information Center located in the Lower Level, Cellar. Packages available while supplies last.

*Offers subject to change; While supplies last; See Visitor Center located in Lower Level for details

Purchase Additional Packages See All Shopping Packages

Visitor Group Programs

Want to experience more of Macy’s? Many of our stores offer custom-designed programs that package together savings, fun fashion and style tips as well as exciting events, and we can cater to your group’s specific needs. Group programs are by reservation only and are fee-based. See the group programs available for this Macy’s store below.

Macy's Flower Show Tour
Guided Group Tour (60 min), March 20-April 3, 2016

To experience Macy's Flower Show to the fullest, our guided tours are a must! Discover all the details about this year's flowers and plants, plus get a behind-the-scenes look at our celebration. Tours are complimentary and include a 10% off Macy's Visitor's Savings Pass*. Space is limited, so be sure to reserve your spot at the Visitor Center. Beginning on March 20, tours depart the Visitor Information Center (Lower Level, Cellar) at 3pm Wednesday through Friday; 12pm and 3:30 pm on weekends. For more info or to book a tour, call (415) 954-6271 or email visitsanfrancisco@macys.com.

The Magic of Macy’s Tour
Private Group Tour (60 mins)

Macy’s offers groups a fun and fact-filled store tour of Macy’s Union Square. Learn how Macy’s has grown into America's largest department store with over 800 locations from its humble beginnings, over 150 years. Our knowledgeable tour guides can cater to different group sizes and age groups as they discuss history, marketing concepts, merchandising, visual techniques and all that goes into the magic behind Macy’s. Participants receive the Macy’s Visitor Savings Pass. Cost: $15/person for a minimum group of 10; Student Group Rate: $12/person, minimum 10 (one chaperone per group of 10 is complimentary). For more information on how to book a group program, email us at VisitSanFrancisco@macys.com.

Macy’s Fashion Breakfast
Private Group Program (90 mins)

Macy’s most popular group event is now available in Macy’s San Francisco! Guests are greeted at the door and escorted inside for a sneak preview before store opening. Enjoy a private buffet-style breakfast while learning about the entertaining history of Macy’s and the newest fashion trends, presented by a well-known local stylist.  Models, gift cards, make-up stations, and other add-ons are also available. All participants receive a Macy’s tote bag and a Macy’s Visitor Savings Pass. Cost varies based on party size, selected menu, and additional add-on requests. For more information on how to book a group program, email us at VisitSanFrancisco@macys.com.

Macy’s High Noon Tea
Private Group Program (60 mins)

Reward your group after a successful shopping day with a relaxing afternoon tea gathering.  Enjoy and indulge in the delicate delights of Tout Sweet Patisserie overlooking the famous San Francisco Union Square. Groups can reserve a private midday tea party right in the 3rd floor patisserie, choosing from a menu of sweets macarons to walnut shortbread to homemade marshmallows, accompanied by hot tea or coffee. Cost varies on menu options and party size. For more information on how to book a group program, email us at VisitSanFrancisco@macys.com.

Cosmetic Master Class
Private Group Program (45 min)

Let a Macy’s make-up artist and cosmetic specialist guide your group through the best application tips and help guests create their own unique look in a private setting.  All participants will receive a Macy’s gift card and Visitor Savings Pass. Cost varies based on number of guests and add-on choices. For more information on how to book a group program, email us at VisitSanFrancisco@macys.com.

Macy’s Modern Man
Private Group Program (45 mins)

Men will learn to dress for success, coordinate the perfect tie/pocket square, or discover what’s “in” this season!  Macy’s stylist will guide you through tips and tricks for today’s modern man. All participants will receive the Macy’s Visitor Savings Pass. Cost varies based on number of guests and add-on choices. For more information on how to book a group program, email us at VisitSanFrancisco@macys.com.

Custom Group Programs

Don’t see what you’re looking for? Let Macy’s custom-design an informative and entertaining private event specific to the unique needs and interests of your group. Packages can include dining in one of our restaurants, special goody bags including gift cards, fashion presentations and much more. Group programs are by reservation only and are fee-based. For more information, contact our Tourism Marketing Manager at 415-393-3686 or email us at VisitSanFrancisco@macys.com.

Iconic Events

Plan your visit to coincide with one of Macy’s extraordinary events, where you can get close to the nation’s top chefs at our year-round culinary experiences or stroll through a winter wonderland of holiday window displays. See special events for this store below.

See Our Full Event Calendar Here

Holiday Celebrations November-December

The Macy’s Great Tree Lighting Ceremony in Union Square Park has been a tradition in the heart of the city since 1989.  Macy's gift to the city is a huge, magnificent tree adorned with thousands of energy-efficient twinkling lights and ornaments.  Join Macy's and the city in celebrating this special time of the year with live performances, outdoor ice skating, and the ultimate countdown with Santa himself.

Take your picture with Santa Claus in Macy's Santaland located in Macy's Union Square's Holiday Lane, and be sure to submit your letter to Santa in the big red letterbox to help raise a million dollars for Make-A-Wish®! Find the perfect souvenir or gift to bring home to your family and friends.

Holiday Windows November-December

The Holiday Windows at Macy’s Union Square have become a not-to-be missed attraction during the Holiday Season. Each year, thousands of shoppers gather around the magnificently designed windows to visit the adorable kittens and puppies that are available for immediate adoption through the San Francisco SPCA. 

Macy's San Francisco Flower Show 2015 main aisle

Macy's Flower Show March 20 - April 3, 2016

San Francisco’s Macy’s Union Square welcomes spring with this year's annual Macy’s Flower Show®, America the Beautiful, celebrating our country's vast and varied landscapes, starting Sunday, March 20, through Saturday, April 3, 2016.  Sign up for a free Flower Show Tour, by calling the Visitor Center at (415) 954-6271 or email us at visitsanfrancisco@macys.com.  Tours begin in our Lower Level Visitor Information Center at 3pm Wednesday - Friday, 12pm or 3pm on weekends.  For a list of our in-store events, visit macys.com/flowershow

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