Every year, from late March to early April, Macy's stages the Flower Show—a magnificent themed floral extravaganza that takes root in flagship stores across the country. In 2018, Once Upon Springtime presented a twist on classic fairy tales.
For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with spectacular gardens filled with millions of live flowers, plants and trees from around the world. The show offers a one-of-a-kind opportunity to enjoy these magnificent blossoms in an unexpected setting. Native to many different landscapes, Macy’s Flower Show features floral materials blooming in unison despite their unique climatic DNA.
Displays in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide. Macy’s invites visitors to take part in flower demonstrations, marvel at breathtaking floral scenes and take advantage of free tours in select cities.
At the 2018 show, the floral spectacular bloomed at three locations—Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. Thousands of visitors entered a world of magic, imagination and wonder as the Macy’s Flower Show® opened the first chapter of Spring. From Sunday, March 25 through Sunday, April 8, 2018, Once Upon a Springtime transformed the iconic stores into enchanted gardens where the beauty and renewal of the spring season met the whimsy of a fairytale journey.
Once Upon a Springtime: A Wondrous Journey
As spring 2019 approaches, be sure to check out the Visit Macy's Flower Show event page for more details about the 2019 Macy's Flower Show.