Macy's Flower Show Once Upon A Time

Macy’s Flower Show

Macy’s Flower Show has delighted generations of floral aficionados with spectacular gardens filled with millions of live flowers, plants and trees from around the world, all blooming in unison. The show offers a one-of-a-kind opportunity to enjoy these magnificent blossoms in an unexpected setting. Macy’s invites visitors to take part in flower demonstrations, marvel at breathtaking floral scenes and take advantage of free tours in select cities.

Macy's Flower Show Once Upon A Time

Enter a world of magic, imagination and wonder as the Macy’s Flower Show® opens the first chapter of Spring with Once Upon a Springtime. Macy’s annual floral spectacular will bloom in unison at three flagship locations, including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. Beginning Sunday, March 25 and sprouting through Sunday, April 8, Once Upon a Springtime will transform the iconic stores into enchanted gardens where the beauty and renewal of the spring season meets the whimsy of a fairytale journey.

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

This year's themed celebration will bring to floral life a unique twist on classic fairytales, creating a world of personified flora and fauna, princesses, evil queens, fairy godmothers and noble knights that lead you on a wondrous journey.

As visitors enter each show, they will have the ability to choose their own adventure, based on how they begin their trip through the floral fantasy land. From a towering castle where the Princess resides to a meadow of brightly colored flowers, an enchanted forest, and lush lagoon; spectators will play a part in Spring’s triumph over eternal Winter.

In addition to the magnificent landscaped gardens, Flower Show spectators will have the opportunity to enjoy a host of special in-store events including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events visit or contact the Macy’s Flower Show Hotline at (212) 494-4495.