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Joey Ammons, Macy’s Parade Studio Concept Artist, on Macy’s and Pride


Joey Ammons is a concept artist at the Macy’s Parade Studio. This year, he worked the NYC Pride March on behalf of Macy's, whose special Pride + Joy float, designed and crafted by the Studio, appeared there.

What’s Macy’s like as a company?

I’ve been with Macy’s for about eight years now and it is one of the most diverse places I’ve ever worked. From a creative standpoint, you always want to keep your options, your ideas open. It’s important to always include everyone you can in the conversation. You’ll get the best that way and I think Macy’s really understands that. They just really want to get the best they can from their people. So, why close any doors? Include everyone. Be a diverse as you can be. Look at the best ideas.

Quote from Joey Ammons, concept designer for the Macy's Parade Studio
Joey Ammons, Macy's Parade Studio

Macy’s has always had its doors open to anyone who is interested in working for the company. They really care about inclusivity. It’s definitely an active goal from a company standpoint. Being part of the Pride parade is one of those instances.

Macy's marchers gather for the NYC Pride March

Are you involved in the Pride parade this year?

I’m actually gonna be working the Pride parade myself this year, which is a first for me. It's really exciting and fun to be able to contribute in that way. Everything from logistics to designing floats is important, so I want to be a part of it.

Macy's employees ride on the Macy's Pride + Joy float at the NYC Pride March

What do you think the Pride + Joy float says?

I think the message of Pride is one of being loud, proud and open about who you are. And I think this float does that. It’s colorful, it’s loud, it doesn't hold anything back. It says everything, to everyone.

What’s your favorite part of the Pride parade?

The parade itself comes with such an energy. There are no words that can describe it; it’s such an inviting atmosphere. In essence, I think it really is just love. That’s the message of the Pride Parade—it’s love.

Macy's employees ride on the Macy's Pride + Joy float at the NYC Pride March

It must be tricky for a company to convey the concept of love.

Love is one of those things where you always have to be asking yourself the right questions at the right moment. I find that Macy’s as a company is always making sure that it is at least asking the questions—Am I being inclusive? Am I approaching this thing from every possible angle? And when they do ask, they’re answering ‘yes, we’re there and we’re embracing everybody.' That’s love.

This interview has been edited for brevity and clarity.

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