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Macy’s Celebrates LGBT Pride Month with Pride + Joy

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A proud supporter of diversity, inclusion and respect for all, Macy’s marks National Pride Month this June with a variety of special initiatives. Macy’s will kick-off its 10th annual national Pride + Joy celebrations with its customers, colleagues and local communities in commemoration of Stonewall 50 and WorldPride NYC.

With its annual Pride + Joy celebration campaign, Macy’s will feature special partnerships with The Trevor Project and NYC Pride, participation in Pride parades across the country, in-store special events, and exclusive Pride-themed merchandise available at more than 150 Macy’s stores and on macys.com.

Out of towners visiting Macy’s Herald Square will receive a free gift at the Visitor Center and a 20% Visitors Savings pass (also available at our other eight store Visitor Centers.)

DOWNLOAD THE PRIDE SAVINGS PASS NOW

At Macy’s, diversity is a foundational value and part of how we think, act and operate. It is reflected in our long-standing commitment to fostering an inclusive culture and environment that inspires, reflects and embraces our colleagues, customers and the communities we serve. Through our annual Pride + Joy campaign, Macy’s celebrates National Pride Month as a testament to the power of community to make all of our lives shine brighter.
—Shawn Outler, Macy’s chief diversity officer

Partnership With The Trevor Project

This spring, Macy’s and The Trevor Project partnered to introduce a series of initiatives aimed at raising funds and awareness for Trevor’s life-saving mission and services for at-risk LGBTQ young people, highlighting Macy’s long-standing commitment to diversity, equality, inclusion and respect for all.

From June 1–June 17 at all Macy’s stores nationwide, as customers complete their in-store purchases, they will be invited to round up to the nearest dollar (up to $.99) and donate the change to The Trevor Project. In select markets including Chicago, Cincinnati, Houston, Lexington (KY), Los Angeles, Minneapolis, New York City, San Francisco, Seattle, St. Louis, and St. Petersburg (FL), the round-up campaign will be extended through June 30 to coincide with Pride parade celebrations in which Macy’s has a local presence. Read more about Macy's collaboration with The Trevor Project here.

Macy’s shoppers are also invited to support The Trevor Project with style. Pride and its signature colors will be front and center in the limited–edition, three-piece capsule collection by INC International Concepts featuring gender-neutral t-shirts, tanks and socks with rainbow detailing. The pieces retail for $10 to $20 and will be available in select stores and on macys.com/celebrate. Throughout the month of June, Macy’s will donate $4 of the purchase price of the INC t-shirt and tank and $2 of the purchase price of the socks to The Trevor Project.

Macy’s believes in the power of fashion, celebration and community to touch the lives of our customers, colleagues and local communities. Macy's core value of acceptance is reflected in our commitment to supporting the LGBTQ community through the fostering of an inclusive culture and environment that inspires our colleagues and customers to be their authentic self, every day.
—Sam Harrison, Macy’s senior director of Corporate Giving & Volunteerism

Macy’s Participates in Pride Parades

Macy's will support its local colleagues at 24 Pride parade celebrations across the country in the following cities:

•    Phoenix, AZ – Sunday, April 7
•    Miami, FL – Sunday, April 7
•    Dallas, TX – Sunday, June 2
•    San Juan, PR – Sunday, June 2
•    Guam – Sunday, June 2
•    Boston, MA – Saturday, June 8
•    Los Angeles, CA – Sunday, June 9
•    Columbus, OH – Saturday, June 15
•    Portland, OR – Sunday, June 16
•    Denver, CO – Sunday, June 16
•    Houston, TX – Saturday, June 22
•    St. Petersburg, FL – Saturday, June 22
•    Cincinnati, OH – Saturday, June 22
•    Minneapolis, MN – Sunday, June 23
•    Lexington, KY – Saturday, June 29
•    San Francisco, CA – Sunday, June 30
•    New York City, NY – Sunday, June 30
•    St. Louis, MI – Sunday, June 30
•    Seattle, WA – Sunday, June 30
•    Chicago, IL – Sunday, June 30
•    San Diego, CA – Saturday, July 13
•    Space Coast, FL – Saturday, September 28
•    Orlando, FL – Saturday, October 12
•    Atlanta, GA – Sunday, October 13

Macy’s, Inc. will join the NYC Pride Parade with 800 marchers and two floats, the Macy’s Pride + Joy float which debuted last year and a brand new float created for colleagues from Bloomingdale’s. In addition, Macy’s will have a festive activation at Pride Island, the legendary NYC pier dance and festival.

Pride Is Always in Fashion: Unique Pride Merchandise at Macy’s

To help customers express their Pride style, more than 150 Macy’s stores nationwide and macys.com will offer a celebratory assortment of Pride-themed merchandise within Macy’s Pride + Joy shops and via displays across the store. Bold colors and rainbows adorn everything from clothing, jewelry, shoes, home accessories and intimate apparel. Our best brands, including INC International Concepts, Levi’s, DKNY, Polo Ralph Lauren, Adidas, Under Armour, Calvin Klein, Michael Michael Kors and more, have partnered with us to create a unique mix of product.

Special Pride In-Store Events

Macy's will host special in-store Pride festivities that highlight the latest fashions for customers, celebrate love and equality, and help local charities reach new audiences, while featuring guest appearances by local DJs, renowned chefs, celebrities, drag performers and LGBTQ influencers. The Macy’s Pride campaign will also be commemorated via curated visuals and window treatments at select stores nationwide. Macy’s Herald Square, the company flagship, will kick-off the festivities beaming with Pride as it lights up the night in rainbow colors every evening in June.

Macy’s Pride Month special events will be held at the following stores:

•    Macy’s Beverly Center (Los Angeles, CA) – Thursday, June 6, at 6 p.m.
•    Macy’s Downtown Boston (Boston, MA) – Thursday, June 6, at 5 p.m.
•    Macy’s Polaris Fashion Place (Columbus, OH) – Saturday, June 8, at 2 p.m.
•    Macy's Galleria at Houston (Houston, TX) – Thursday, June 13 at 6 p.m.
•    Macy's State Street (Chicago, IL) – Saturday, June 15 at 2 p.m.
•    Macy’s Southdale (Edina, MN) – Saturday, June 15, at 1 p.m.
•    Macy’s Herald Square (New York City) – Thursday, June 20, at 6 p.m.; (see below for more details) Saturday, June 22; Sunday, June 23; Tuesday, June 25
•    Macy’s Union Square (San Francisco) – Saturday, June 29, at 2 p.m.

Check out macys.com/celebrate for store event descriptions and more.

Pride Online – #MacysPride and macys.com/celebrate

Follow #macyspride across Twitter, Instagram and Facebook to check out behind-the-scenes content, learn more about Macy's Pride fashions, in-store events, regional parades, WorldPride activations and Pride + Joy celebrations across the country.

Visit Macys.com/celebrate for the latest details on Macy’s Pride campaign. The website features in-store event listings, as well as background information on Macy’s national Pride partners including The Trevor Project, and hosts an important PSA showcasing heartfelt personal vignettes of hope and how the support of Trevor’s programs helped LGBTQ youth in crisis. The PSA is introduced by and features Jazz Jennings, the young transgender activist and star of the TLC reality series, I Am Jazz.

Highlights of Macy's Herald Square (NYC) Pride Month Celebrations

As a platinum sponsor of NYC Pride, the official host of WorldPride 2019 | Stonewall 50, Macy’s will participate in a number of activities throughout June to celebrate “Millions of Moments of Pride.”

WORLDPRIDE MURAL PROJECT

To showcase, reflect and honor the beauty, struggle and strides made by the LGBTQ community, Macy’s Herald Square will host four unique murals created by renowned local and international artists as part of the WorldPride Mural Project. The murals, to be unveiled on Thursday, June 6 will be on display inside Macy’s famed Broadway windows at the flagship store at Herald Square through Sunday, June 30.

DRAG QUEEN STORY HOUR – SATURDAY, JUNE 22, 2-4 PM

Celebrate Pride with the whole family with a special story time reading.

DRAG BRUNCH – SUNDAY, JUNE 23, 11 AM-2 PM

Macy’s will host a fun drag brunch at in-store restaurant Stella 34, filled with drinks, food and drag performances, featuring RuPaul’s Drag Race finalist Peppermint. Interactive elements such as a photobooth, glam stations and more will also be available for guests to enjoy. Seatings will be pre-paid, by reservation with the proceeds going to The Trevor Project.

PRIDE CELEBRATION – TUESDAY, JUNE 25, 6-9 PM

In collaboration with New York City Comptroller Scott M. Stringer and The MEN Event, Macy's invites you to join an over-the-top PRIDE Celebration to commemorate World Pride and a very special LGBTQ Changemakers event in support of the work and mission of The Trevor Project. Attendees will mix and mingle with the 2019 Changemaker award honorees and enjoy exciting entertainment, delectable bites, tempting cocktails, giveaways and much more! RSVPs are required.


For additional information about Macy's Pride + Joy campaign, visit www.macys.com/celebrate. The site features in-store event listings, background on Macy’s national Pride partner The Trevor Project, Pride product and more.