Beauty Scene at Macy’s Herald Square!

Macy’s Beauty has launched an immersive, experiential pop-up shop in our very own Herald Square in New York City! Macy's Beauty Scene; The Sweet Shop is showcasing Macy's Beauty newness by creating an aspirational shopping experience where customers can discover brands in fun ways.

The Sweet Shop is the third installation of the Beauty Scene room on the main floor at Macy’s Herald Square in New York City. The 270-square-foot Instagrammable space opened the sweet theme in February, which is decked in colorful pastels and candy-themed pick-me-ups. The room has an assortment of beauty minis displayed in candy jars to evoke the experience of shopping in a candy store! Some of the candy-inspired beauty products you can find in the room are Prada Candy fragrance, Too Faced Sweet Peach Eye Shadow Palette, and more. Three selfie stands, a claw machine full of beauty treats and a vanity stocked with makeup must-tries make for the perfect Instagram-worthy experience. 

The room is now open but switches to a new theme in late April so be sure to visit soon!

All the brands featured are shoppable at Macy’s stores and on Visit for more inspiration!