A longstanding and cherished holiday tradition, the annual Macy’s Christmas Window displays at Macy’s Herald Square draw thousands of people. Each year, the flagship store unveils six iconic Broadway window displays in late November at 6:00 pm. The windows run through January 1.
Macy’s National Director of Window Presentation, Roya Sullivan, conceptualized and created the 2019 Holiday windows, using lacquer, chromed parts, LED lights and 3D objects to fill the famous windows.
This year’s windows take us on a journey with our main character “Santa Girl.” Through her, we’re charmed by the power of magical thinking and we’re reminded that we all have Santa’s spirit in our hearts.
–Roya Sullivan, Macy’s National Director of Window Presentation
The Windows Showcased a Unique Blend of Technology and Artistry
The theme combined modern technological and interactive elements with an old-school artistry, resulting in an original and imaginative display that forges a unique connection to viewers.
The Six Broadway Window Displays
The story begins in bustling New York City on a cool November day. It’s the morning of the Macy’s Thanksgiving Day Parade and Santa Girl is watching from the inside of her bedroom. As she watches The Parade, she daydreams and thinks quietly to herself: “I wish I were Santa.”
With thoughts of St. Nick and the spirit of Christmas running through Santa Girl’s imagination, a window dedicated to the celebration of the holiday lights up Broadway Plaza. Layers of neon and charming illuminations make their way into the story. A jolly Santa intertwines with the large, colorful Christmas tree that is front and center.
Santa Girl is not the only one dreaming of Christmas. Willow the Golden Retriever dreams up a thought bubble while in her fabulous pink doghouse, decorated with velvet and neon colored lights. Willow is feeling sleepy from playing with Santa Girl and also imagining a world where she is St. Nick. Willow’s doghouse features an official countdown to Christmas.
Santa has finally arrived to Santa Girl’s house and the sleigh-truck is filled with beautifully wrapped gifts waiting to be delivered. Santa’s truck is state-of-the-art with robotic arms and sprinkled LED lights to brighten the road while traveling. Santa Girl can be seen waiting through the window with her red suit to welcome Mr. Claus into her home.
Santa is ready to spread good cheer and gifts throughout the neighborhood. Window revelers are invited to interact with Santa by navigating a truck traveling on a road filled with presents. Each time the vehicle touches a gift, it will burst with luminosities.
In the spirit of the holidays, Santa Girl has inspired all to be like Santa. Window revelers can picture themselves as Santa by smiling and taking a photo in the interactive kaleidoscope window. This serves as a reminder that Santa is in all of our hearts.
Other Macy’s Herald Square Windows
In addition to the six Broadway windows, the 7th Avenue windows celebrated the 2019 Holiday Barbie adorned with an elegant gown with red and white holiday print and silvery sparkle detail. Macy’s Downtown Brooklyn unveiled its holiday windows on Tuesday, November 26th for the first time since undergoing renovations in 2016. The three 'Believe in the Wonder' windows on Fulton Street were centered on the joy of sharing holiday season festivities with those we love. Generations of visitors found variations of their own holiday traditions mirrored in the windows; each featuring a cast of enchanting characters sharing the spirit of the season in the Big Apple.
Macy’s Herald Square Christmas Windows Fun Facts
- Macy’s was the first department store to feature Christmas window displays and has been enchanting generations of spectators since 1874.
- Macy’s began the tradition of animated windows in 1899 at its original 14th street location.
- During peak hours, more than 10,000 people per hour pass by the windows.
- Each Christmas window display is a project nearly a year in the making as plans for the next year's windows begin in January, almost immediately after the windows are taken down.
- It takes a dedicated team of more than 200 of Santa's helpers to bring the windows to life including Macy's display artists, graphic artists, sculptural artists, animators, carpenters, electricians, and music and sound experts.
- Installation of the Christmas windows takes 21 days and nights.