A fanciful, snowy scene in Santaland, a winter holiday wonderland at Macy's where visitors can see Santa.

Santaland at Macy’s Union Square

Every year, thousands of people visit Santaland at Macy’s Union Square to tell him their holiday wishes and have their picture taken with him. He'll be at the store from Friday, November 29 to Tuesday, December 24. Be sure to see him before he leaves on his big journey!

The History of Santaland San Francisco, the SPCA Windows and the Great Tree  

Macy's Union Square has hosted Santa for more than half a century, and during his most recent time he has shared the spotlight with his four-legged friends. For more than 30 years, Macy's Union Square has partnered with San Francisco SPCA (Society for the Prevention of Cruelty to Animals) to feature adoptable pets in their windows during the holiday season and an adoption center inside the store. What's better than seeing Santa, puppies and kittens all in the same spot?

The holiday traditions continue just outside the store in Union Square Park, where the 83-foot-tall Great Tree has proudly stood for 30 years.

Check out more holiday events at Macy’s Union Square.

Visiting Santa

Snap a photo with Santa when you visit Santaland at Macy’s Union Square from Friday, November 29 to Tuesday, December 24 on the 7th Floor!  Admission is free and reservations are not required.*

*Photo packages begin at $20.99.

For more information and to check Santaland hours, click here.

Write a Letter to Santa: Macy’s Believe Campaign to Support Make-A-Wish

While you’re in the store, be sure to write a letter to Santa and drop it in the red Believe letterbox—for every letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to create life-changing wishes to critically ill children all across the country.